There’s a lot to be said for method number one: you definitely want people sharing and saving your content, because it extends your reach to their followers, and can keep your pin going around and around and around on the platform. The pin can also end up in a user’s feed, on the other hand, because the user was searching for something exactly like it. It can show up in their feeds while they’re browsing, triggered by the user’s interest in similar pins or because one of the accounts they followed shared it. When it comes to marketing on Pinterest, there are two different ways that people can come across your content.
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